Review on Pin-Up Partners – The Best Affiliate Program in 2024

PIN-UP Partners is a specialized affiliate program tailored for seasoned affiliate marketers aiming to optimize their traffic monetization strategies.
With exclusive offerings such as PIN-UP Bet and PIN-UP Casino, affiliates benefit from remarkable conversion rates. The program accepts traffic from a diverse array of regions, including South and North America, the CIS, Asia, and India, making it a versatile option for global traffic sources. The company stands out by providing unique opportunities for affiliates to capitalize on high-performing deals and expand their reach in various international markets.
PIN-UP Partners has earned praise through a series of prestigious awards, underscoring the leadership in the partnership marketing. It proudly received top honors at KINZA 21', KINZA 23', Partnerkin 2023, and the SiGMA Awards 2022, where it was celebrated as the foremost 'Best Affiliate Program in the gaming and betting vertical'.
Its commitment to excellence was further recognized with the esteemed 'Webmaster's Choice' honor from Gambling Pro, highlighting the dedication to supporting partners. Additionally, it achieved 'Marketing Campaign of the Year' at SiGMA Balkans, showcasing its innovative approach and impactful strategies in the affiliate marketing landscape.
Here, we will comprehensively explore all facets of working with the PIN-UP Partners.
Benefits of PIN-UP Partners
- Global Reach and Localization: Operates in 10+ dynamic GEOs with exceptional localization efforts and a broad selection of pricing, advertising, and marketing tools aimed at maximizing user retention. These include UA, KZ, AZE, UZ, TR, IN, BR, PE, CL, MX, CA, BD.
- Licensed Products: Officially licensed under Curaçao for PIN-UP.world, with additional local licenses secured for PIN-UP.UA and PIN-UP.KZ, ensuring compliance and trustworthiness in key markets.
- Effortless Registration: Simplified one-field signup process via phone or email, enhancing accessibility for new players.
- Low Entry Threshold: Minimal initial deposit requirement facilitates easy entry for all players.
- Generous Bonus Offers: Attractive bonus program designed to incentivize and reward player engagement.
- Extensive Gaming Portfolio: +10,000 slots and +50,000 sporting events annually support a diverse and engaging gaming experience.
- Global Support Network: Dedicated in-house support team operating from offices across six countries, delivering expert assistance and localized service.
- Exclusive iGaming Products: Unique offerings include PIN-UP Bet and PIN-UP Casino, tailored to meet diverse player preferences.
- Advanced Analytics: Comprehensive traffic data deliver comprehensive insights into player behavior, including group analysis, game logs, and transaction histories.
- Transparent Revenue Sharing: Clear and straightforward RevShare formula with transparent pricing ensures fair earnings for affiliates.
- Clear Traffic Metrics: Transparent KPIs such as RD ≥ FD and SumBets x3 SumDep ensure affiliates understand performance requirements.
- Flexible Payment Options: Offers CPA, RevShare, RevShare+, and Hybrid payment models to suit affiliate preferences.
- Supportive Affiliate Programs: Includes a loyalty scheme and free traffic applications to empower associates.
- Customization Ways: Ability to personalize auto-payments and order customized marketing materials and target pages for optimized traffic conversion.
- Dedicated Account Management: Proficient account managers undergo continual training, equipped with extensive knowledge and insights into referral instruments and audience origins.
- Transparent Communication: Promotes transparency and accessibility through both in-person and online discussions at industry gatherings, fostering strong partnerships and collaboration.
Sign-up
As everywhere else, first, to be able to start your journey with PIN-UP Partners, you should verify. Subsequently, a manager will get in touch with you to request additional details and validate the profile

The procedure of verifying your profile generally takes up to 30 min. However, if you started verification late in the day, the dedicated manager will connect with you the following morning to provide personalized assistance with your registration. Keep in mind that the customer support team is here 24/7 to help you with any queries or problems.
Profile Overview
The homepage opens right away after you enter the cabinet: the data for the past 24h is displayed here. You can locate the most recent updates from the website on the right side, while a user-friendly menu is situated on the left side to let you easily browse across distinct categories. This layout ensures that you can quickly check the updates and information without any hassle.

Navigate to the upper part of the menu to locate your balance, which is conveniently displayed alongside the contact details of the manager. Additionally, don't forget to check your referral balance for any rewards or bonuses you may have earned which is located at the bottom of the menu. Furthermore, your account homepage highlights a graph that presents your income from the previous period.
Promotion
This particular section holds great significance, commonly marking the start of traffic movement. This is the place to find promotions to use and get a link for your ad campaign. RevShare offers are standard, but you can always discuss a CPA rate with a manager.

Tailor the design of funnel and pick the best promotion for your traffic origin in a couple of simple clicks. Promotions are customized to locations, such as: BR (PT), ES, AZ, PT, TR, UA, EN, KZ, BN and HI. Program coordinators can help you with the personalized deals, just don't hesitate to reach out.

Once you have chosen a promo and indicated the traffic type, you will obtain a link for launching the traffic. Ensure that you check out all the specifics with the dedicated manager prior to moving forward with the launch.
Applications
Utilizing apps is critical for boosting traffic from platforms like Google UAC, Facebook, and TikTok. The condition of product customization and layout determines the tariff at which visitors to a website reach a desired goal. Apps from PIN-UP Partners have an attractive design and help you get a high CR.

Enhance the text with the name of product and logo to boost brand recognition and visual appeal. By incorporating these elements, you can effectively promote the product and make it more memorable to consumers, and, most important, you can significantly improve the conversion rate.
The company offers tailor-made Android apps for optimal performance. Users can gain access to these apps by reaching out to a personal manager or requesting permission through a button located in the account menu.
The Data
The data offered by PIN-UP Partners is very detailed and offers valuable insights for users looking to analyze their traffic sources. With 5 different categories of cast traffic detailing available, users can gain a deeper understanding of their audience and performance:
- General statistics.
- Cohort analysis.
- Statistics by players.
- Statistics by promo.
- Statistics by referrals.
Moreover, you have the opportunity to obtain detailed game activity data from the product, which covers spin and bet records.
Let's check out each section separately.
General statistics
This program is crucial for assessing the flow of traffic and collecting data. The table layout simplifies monitoring of various metrics like date, total and unique traffic volume, registrations, re-deposits, betting activity, winnings, deposits, withdrawals, and partner income based on tariffs.

It is feasible to categorize data by time intervals. Moreover, you can analyze information by GEO, tariff, flow, and subaccount.
Cohort analysis
The purpose of this outline is to facilitate a broad examination of traffic. This functionality empowers users to make informed decisions by providing them with the tools to analyze statistics effectively. With the ability to calculate yield based on specific dates and launch sources, users can gain more profound comprehension of their data and make strategic choices accordingly.

Apart from the standard indicators, group analysis gives you visibility into the daily active player count (or other specified groupings) and helps in projecting earnings over time.
Statistics by players
The main focus here is to delve into the details of data concerning any invited player, presenting information like:
- Referral program and product identification.
- Player's geographical location.
- Flow and associated profiles.
- Information about signup and last login.
- Balances and in-game currency amounts.

By analyzing players individually, you can check comprehensive metrics on game engagement during a specific timeframe. This includes the most recent bet placed, total deposit amounts, gaming history, as well as specific details on top-ups and payouts. Additionally, specific information is provided on the player's current status, call center audit date, first login date, first spin or stake date, payout structure, and general financial data.
Statistics by promo
Section provides detailed performance assessment by promo, such as:
- Details regarding the landing page utilized for each campaign.
- Statistics on the traffic volume to the designated landing page.
- Figures on the signups and top-ups made.

This part assists partners in evaluating the performance of various promotions and tracking ]how their performance evolves over time. This enables them to advance their campaigns and select the most effective creatives and funnels for maximum conversion.
Statistics by referrals
This part targets monitoring profit gained from referrals that are acquired through a business partner.

In accordance with the requirements of the affiliate program, you are entitled to get a 3% commission from the partner you refer. In the CPA model, payouts are processed only after the traffic has been thoroughly reviewed, including check-up of KPI 1, KPI 2, and any signs of fraudulent activity. On the other hand, in the RS model, payments are distributed subsequent to the referral receiving their payment.
Finances
Here, you are able to opt for a payout and access the payment log showing their statuses.
How to Begin with PIN-UP Partners
To kick off your partnership, it is important to successfully finish the signup procedure, as indicated above. Once it is accomplished, you can then direct your efforts towards boosting traffic to your website.
To obtain a landing page link and begin functioning, do this:
- Visit the “Promo” and choose “Create a new promo”.

- Select an offer and payment method.
- Pick the promo type (direct link, lendings, thematic lendings, banners, video, or event lendings).

- Indicate the language of promo, choose a specific pre-lending/promo, and specify the traffic type.

Finalize the setup for monitoring conversions and metrics by clicking on the “Get Link” option and entering the necessary SubID. The dedicated manager will offer guidance throughout the process.

Remember to find all valid links in the “My Promos” section when collaborating with PIN-UP Partners.
Figures and Facts
Adaptation for Different Regions or Markets
The offers have been adapted to suit 11 different languages, ensuring they resonate effectively with speakers of each language: AZR, EN, BN, ES, KK, PT (Brazil), RU, TR, UA, UZ, HI. All pre-renderings, promos and creatives are tested and reviewed by native speakers. Translations in Latin America are done using region-specific versions of PT and ES.
By tailoring our slots and sports events to the specific requirements of different locations we serve, we ensure that players have instant access to the most appealing games and sports lines for their particular location.
Value of a Lead in CPA Lead Generation at PIN-UP Partners
CPA tariff is an in-demand offer when working with webmasters and media buying professionals. You can acquire a CPA offer by reaching out to a personal manager and arranging an agreement. Payouts vary between $20 and $150 per deposit, depending on the traffic origin and GEO location.
Average rates:
- UA - $40-65.
- KZ - $25-50.
- AZR - $35-70.
- BR - $20-30.
- India - $20-60.
- TR - $40-70.
- PE - $35.
- CHL - $30.
- MX - $30.
- CA - $80-150.
- UZB - $20-30.
- BD - $12-20.
The particular tariff will be specified with the sales department specialist at the first drive, after which the traffic will be examined for passing KPI and paid, which may take ≈ 2w after the drop.
Upon completion of the test drive and evaluation of traffic payback, the program will establish an individualized rate for the acquisition of the traffic.
Expected Profit from a RevShare Lead at PIN-UP Partners
As per Revenue Share, PIN-UP Partners stands out as a leader, offering partners one of the top favorable deals in the niche. For partners' convenience, all values are brought to a single average, clear of any extra costs and dynamic indicators of certain variables. The RevShare rate has not been recalculated throughout the life of the company. The revenue from RevShare go to site owners, and any calculations can be done by the site owners themselves using the detailing programs in the statistics of the affiliate program.
Since the start of the PIN-UP Partners, RevShare payments have been processed, enabling associates to gain profit from players recruited in the past. The "Infinite" conversion window guarantees that once a player clicks your link and signs up, you will gain payment for any deposits they make.
Calculating RevShare profit is easy, as there is a simple formula without hidden cuts deductions:
- RS earnings = ((SUMbet-SUMwin)×Y-(SUMdep×K))×RSRate.
- SUMbet = sum of bets.
- SUMwin = amount of winnings.
- SUMdep = amount of deposits.
- Y - fee to game provider (10%).
- K - fee to payment provider (15% for UA, 10% for other countries).
- RSRate = 40%.
For instance, a player from Brazil made $2,000 in deposits and bet $4,000 (which would not have passed the KPI requirement). In the end, his winnings totaled $1,000. How much will the webmaster who brought him in get?
Revenue Share=((4000−1000)×0,90−(2000×0,10))×0,40
(3000×0,90)−(2000×0,10))×0,40=(2700−200)×0,40=2500×0,40=1000 USD
Thus, the reward for the webmaster will be 1000 USD.
All evaluations are consistently based on the above example, without any concealed charges, variable metrics, or fragmented data. For any inquiries you may have, the manager is available around the clock to provide you with answers.
PIN-UP Partners works in adherence to well-settled regulations that have evolved and matured over time. The rule for calculation employed by the company keeps aligning with expectations of media buyers on an annual basis.
LTV in PIN-UP
A combination of retention tools is utilized to boost player engagement and loyalty, ultimately leading to a higher lifetime value for customers.
- Executing marketing campaigns.
- Competitions.
- Automated emails.
- Text message campaigns.
- Incentives and exclusive deals.
- Outbound calls from customer service.
- App notifications and alerts.
In addition, the products have social media channels with regular themed content that keeps associates interested and coming back time after time. PIN-UP promotes brand awareness through various outreach media ads online, banners, and outdoor ads, ultimately leading to a positive impact on conversion rates.
Bearing in mind the peculiarities of users' gaming activity in each country allows the company to optimize its promotions and maximize their effectiveness. By understanding the specific needs and behaviors of users in different GEOs, PIN-UP can create promotions that are more likely to resonate with users and drive desired outcomes.
This targeted approach to promotions helps the program to stay competitive in the global gaming market and maintain a strong connection with its user base. For instance, in the Brazilian Serie A, individuals registered with the BC will be able to place bets on their preferred team. Furthermore, on St. Patrick's Day, social media platforms will encourage users to test their luck by playing different slot games featuring Leprechauns.
All marketing utilizes exclusive tools and analytics, which allows promos and ads to be personalized to users' gaming tastes. For high-stakes players – VIP service and support: exclusive slot launches, personalized bonuses, non-stop manager assistance, and additional perks.
The implementation of targeted strategies for different GEOs allows webmasters to effectively reach and engage players from diverse regions. Whether it's tailoring content to match players' needs in Brazil or tailoring unique sales channels for prominent sporting occasions like the Indian IPL or the Champions League final, these tactics are crafted with the aim of drawing in and keeping players involved. By centering our attention on creating impactful funnels that satisfy the interests of players in specific areas, webmasters can enhance player engagement and drive conversions effectively.
How to Get Paid
The CPA referral program distinguishes itself through its bi-monthly payout schedule, which spans two reporting periods: from the 1st to the 15th and from the 16th to the end of each month. This structure offers website administrators frequent occasions to gain earnings in accordance with their performance indicators.
In cases where a site owner fails to meet the Key Performance Indicators (KPIs) within the current reporting interval, they have been granted an extension of 15 days to boost their campaign effectiveness.
This grace period allows them the chance to improve their strategies and optimize results. However, if the site owner still does not achieve the required benchmarks till the end of this timeframe, the traffic is automatically shifted to the RevShare model.
Under RevShare, profit is calculated using a predefined formula that considers factors such as player interaction and revenue generated from the traffic referred by the site owner. This dual-tier approach ensures flexibility and incentivizes continuous improvement among affiliate partners within the program.
Revenue Share payment can be ordered on anytime and will be made within three days. However, RS+ payout can be ordered once a month. For additional details on the payment terms, please consult the user agreement.
You can see more information about Pin Up Partners at this link
On the topic of payment methods, payouts are available to Visa and MasterCard bank cards, as well as Interkassa, Skrill, Neteller, BTC, USDT, UPI, PayPal, and Wire.
Support
Collaboration is established through interactive discussions, holding interaction between PIN-UP Partners team and the site owner (or team). Communication can be conducted not only via Telegram or Skype, but also via e-mail or tickets in the program.
Summary
PIN-UP Partners stands out as a credible and invaluable collaborator in the intensely contested betting and gaming sector. The company is dedicated to attracting premium traffic, maintaining transparent payment structures, and offering unparalleled support, all precisely customized to the distinct needs of its affiliates.
By presenting attractive CPA rates, providing complimentary applications, and delivering in-depth analytics, the company is committed to ensuring the success of its associates.
The organization's highly skilled support team and seasoned account managers bolster its esteemed reputation, establishing PIN-UP Partners as a front-runner in the industry and setting a new standard for excellence in affiliate partnerships. These comprehensive efforts not only fulfill but exceed the expectations of its affiliates, solidifying its status as a reliable and progressive partner.







