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While proven advertising networks are looking for ways to attract more partners, new platforms are appearing in the affiliate marketing sphere. They become strong competitors from the very first days of their appearance. And such platforms offer advertisers equally favorable conditions and tools to attract exceptional traffic.

Let's take a look at one of the youngest networks – FatAds. This FatAds review is dedicated to complete analysis of all the advantages and disadvantages, see what features the platform offers and how it differs from competitors in general.

We suggest you start with an overview of the key features.

Quick Overview

FatAds has a base of superior publishers making merchants sure they get top traffic. There are two ad formats such as push and pops.

Pricing models are CPC for push starting from $0.003, and CPM with $0.6 rate for pops. Cooperate with account managers and discuss the most beneficial bundles if you want to improve your traffic generation efforts.

More information about FatAds at this link!

Key Characteristics:

• Reach: 2B+ impressions per day
• Countries: 220
• DAU: 30M+
• Ad formats: Push and Popunders
• Members: Advertisers and affiliate marketers

FatAds is a young advertising network, so its number of features is rather limited. But still, it has a standout feature – Conversion Booster. It works as an AI-driven tool the aim of which is to enhance conversion rates. The feature is automatically available to all partners.

Its partners use Conversion Booster for one important reason: whitelists and blacklists. The tool helps to update it and filter out underperforming traffic sources.

FatAds Benefit Plans

One of the key characteristics of advertising services is a range of subscription plans. The platform suggests it to give you more possibilities of development. The plans are:

• $300: advertisers are allowed to ask for support in the FatAds chat;
• $1,000: marketers have personnel managers as well as GEO and vertical instructions, access to whitelist, and traffic guides;
• $3,000: including individual managers, GEO and vertical advices, whitelist, and guides on traffic, FatAds equip merchants with absolutely managed campaigns, free package of creatives, and +3% bonus;
• $5,000: this is the top plan that also includes priority moderation, daily performance control, optimization instructions, and +7% bonus.

Thus, the level of help service will depend on the selected plan, but let’s discuss it a little bit later.

Traffic Sources for FatAds

As we’ve already mentioned this ad network concentrates on push and pop traffic having some key differences that may influence your ad.

Push Ads

Push notifications offer great tendencies and revenue. Here are some key points to consider:

• Huge conversion rates because of continuous updates of the subscriber base;
• Outstanding user commitment;
• Leading verticals: Software, Gambling, Betting, and Gaming;
• CPC rate starts at $0.003.

There are the insights on CPC rates for push ads from merchants' personal account:

Pop Ads

Popups, also known as popunders, clickunders, or just pops, offer even more options at a lower cost:

• Attention-grabbing full-screen format;
• Leading verticals: Gambling, Betting, Crypto, and Dating;
• CPM rate starts at $0.6.

There are the insights on CPM rates for popunders from FatAds personal account:

How to Start with FatAds?

Here is a step-by-step guide that will help you to start.

Step 1. Sign Up

Open the main page of the network and click the “Sign up” button in the top right corner of the screen. Next, a standard registration form will open, which you will need to fill out. Please note that almost all fields here are required, except where you found FatAds.

Step 2. Add Funds

After successful registration, you’ll be able to log in to your account. Here you will find the following sections:

• Campaigns: This is where advertisers manage and monitor their success;
• Insights: In this part, they provide you with a possibility to check traffic data from push and pop ads as well as look through top countries;
• Creatives: Use this section to manage your creatives, including visuals, headlines, and descriptions for different campaigns;
• Reporting: This section is needed to check detailed analytics and track important metrics like impressions, clicks, conversions, and spendings;
• Tracking: Here you can set up conversion tracking to analyze campaign performance;
• Billing history: Check your payments and transaction history in this section of your account.

To add funds, simply log into your account, click on the "Add funds" button, and select your preferred payment method. Currently, FatAds offers three options: Wire transfer, Capitalist, and Crypto (Deus X Pay).

Note: They have a minimum deposit of $300, which helps maintain high-quality traffic by filtering out users who have less serious intentions.

Step 3. Launch a Campaign

Open “Campaigns” and select the type of future campaign: push or pop. We suggest launching the first campaign using the example of push advertising.

Foremost, create a name of your first campaign. Then, enter the URL to send traffic to a source. Proceed with a title and the campaign message, icon image, as well as main image.

Add Your Creatives

FatAds allowa to add up to 10 creatives for each push campaign, but we can say that you should use minimum 5 of them for good results. Remember that each picture or landing page have a link, title, and description to ensure your message is engaging and clear.

Choose options to target

When selecting a GEO, remember that you are allowed to choose only 1 country per campaign. To run the same campaign on other GEOs, it’s necessary to duplicate it and select a new country.

Configure CPC rates and budgets, schedule the campaign

Firstly, don’t forget to go back to the Insights section to guide your push ads bid settings. To make the most of your budget, it's a good idea to set a CPA goal. This can help lower costs while improving overall performance.

Note: FatAds doesn’t recommend setting less than $25 daily budget. In case the daily budget is less than $25/day the platform doesn’t bear any responsibility for possible overspend issues.

What concerns scheduling, you can decide to run your campaign continuously or specify start and end dates. Just remember to consider UTC timing when planning your schedule.

Establish limits

FatAds enables you to set limits on impressions and clicks to help manage your costs. After you’ve established these limits, you’re ready to go! For similar campaigns, you might want to explore advanced optimization features like Bid Adjustments and Whitelists/Blacklists.

FatAds Features

The network offers a robust suite of features designed to empower merchants in maximizing their online campaigns.

Bid Adjustments

They give advertisers the ability to customize bids for particular targeting factors like locations or devices. This precision helps you optimize your return on investment by adjusting bids based on the performance of each individual segment.

You can set up Bid Adjustments when launching a campaign. Note that FatAds uses the CPC model, even for pop traffic.

Whitelists/Blacklists

Whitelists and blacklists are two strategies used to control access to websites, emails, software, and IP addresses within networks. Whitelisting limits access to only those resources that have been specifically authorized by the owner. On the other hand, blacklisting allows access to all resources, except for certain ones that are explicitly denied.

Trackers Integration

You can integrate any tracker you like from the list provided by FatAds: Voluum, Binom, Bemob, Thrivetracker, Adsbridge, FunnelFlux, Appsflyer, Red Track, OctoTracker, Keitaro, Peerclick, CPV Lab Pro. Or use your Postback URL for campaign results.

FatAds Support Service

They offer full management services to marketers with a dedicated support team. Users who deposit $1000 or more will have an individual manager. These managers will share “earning tricks” from FatAds to help you optimize your strategy.

Here are the subscription plans based on help center levels:

• Basic: $300 subscription – general aid
• Personnel Manager: $1000 – customized support, GEO/vertical recommendations, strategic advice
• Fully Managed: $3000 and $5000 – priority assist, daily performance review, creative package

In general, the support team is available 8am-5pm UTC and you can reach out to them via email, Skype or the platform’s Telegram chat.

Advantages and Disadvantages of FatAds

Coming to conclusion, we have to highlight advantages and disadvantages of FatAds. Here they are:

Pros

• WW reach: 220 countries;
• Proficiency: The FatAds team has experience in the field, so they know what customers need;
• Personal Aid: Top partners get dedicated managers who give personalized guides on maximizing your ROI;
• Bid Adjustments: Control over bids for various segments;
• Premium Traffic: The team only uses top tier traffic sources;
• Conversion Booster: The features updates whitelists and blacklists regularly to eliminate non converting traffic sources.

Cons

• High Minimum Deposit: $300 minimum deposit may be a problem for new advertisers;
• New Platform: The platform is launched in 2024, so they don’t have all key features and functionality available.

FatAds: Is It Worth It?

When exploring the advertising platform, many users wonder, "Is it safe?" and "Is it legit?"

According to this review, FatAds has a WW reach, which suggests a serious commitment to furnish value to its users. Its team that stands behind all the processes has considerable experience with various ad networks, giving them insights into customer needs and enhancing its reliability. This expertise makes it likely that FatAds is a good choice for marketers of all levels.

Regarding legitimacy, FatAds assures individual assistance. So, its help center service offers tailored advice plus practical assistance – a good indicator of a legitimate business aiming to support its advertisers.

Conclusion

FatAds is a new, but prospective advertising network. The team is constantly improving the platform, and at the same time its capabilities are developing, new tools are emerging, the publisher base is increasing, and more and more successful merchants are seeking to cooperate with FatAds.

Therefore, join FatAds now and test its capabilities in practice!