A Night of Industry Triumphs: Golden Boomerang Awards 2025 at San Siro
The world of affiliate marketing reached new heights on May 20th as Boomerang Partners hosted the Golden Boomerang Awards 2025 at Milan’s iconic San Siro stadium. This year’s event not only celebrated innovation and partnership but also left a tangible mark on the community—through record-breaking participation, inspirational moments, and charitable initiatives.
The ceremony was highlighted by the presence of football legend Andrea Pirlo, who served as the guest of honor and brought an undeniable star quality to the evening. Pirlo didn’t just present the most prestigious trophies—he inspired attendees by emphasizing the value of dedication and innovation in the industry, stating:
“It’s a privilege to witness such enthusiasm for excellence. Congratulations to everyone recognized tonight—your achievements set the bar for the entire field.”
The awards night gathered leading affiliate teams, media, influencers, and thought leaders from around the world. This year, more than 400 teams competed across eleven distinct categories, reflecting not only the rapid global expansion of Boomerang’s partner network—which has grown over 120% in the last year—but also the dynamic evolution of affiliate marketing itself.
Kajino Media emerged as the top performer, capturing the Grand Prix after prevailing in the fiercely competitive sports ranking.
For their CEO, this win represented a significant milestone:
“Taking part in the Golden Boomerang Awards is an honor itself, but claiming the Grand Prix is a testament to the passion and resilience of our entire team. We are grateful for this recognition on the world stage.”
The evening’s agenda offered much more than award presentations. Attendees enjoyed behind-the-scenes stadium tours, exclusive access to the AC Milan museum and official shop, and a creative art lounge where a prominent Italian artist crafted personalized T-shirt prints for guests—making the event not just memorable, but truly interactive.
A defining feature of this year’s event was the charity auction, co-hosted by Andrea Pirlo. Unique items, including a signed football, a limited edition wine from Pirlo himself, a watch commemorating AC Milan’s 2003/04 title, and a shirt signed by Rafael Leão, drew lively bidding. The auction raised €8,000 for Fondazione Milan, supporting underprivileged and differently-abled children with access to quality sports opportunities.
Benedetto Di Blasi from Fondazione Milan shared:
“With the funds raised, 27 children will have the chance to engage in sports in a safe, nurturing environment next season. This partnership between Boomerang and our foundation is truly life-changing for them.”
This year, Boomerang Partners put a spotlight on sports traffic by introducing a new ranking for affiliate teams specializing in this rapidly advancing vertical. The segment’s growth is powered by new technologies—AI, data-driven tools, and tailored player engagement—ensuring that the industry remains at the forefront of marketing innovation.
Ultimately, the Golden Boomerang Awards has evolved into more than just an annual competition. It’s become a unique platform for professional networking, sharing best practices, and strengthening community ties within the global affiliate marketing ecosystem.
For many, participation alone is a mark of prestige, while victory at the GBA sets a new industry benchmark and motivates teams to achieve even greater success in the future.
