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Streamlining Arbitrage Payments: Overcoming Traditional Banking Obstacles

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Arbitration can cause many headaches, and dealing with risks and quickly responding to difficulties are necessary qualities for anyone working in this field. Some problems are related to the size of the company, some problems are universal. In our article, we have collected the most popular problems and ways to solve them, explaining why traditional banking solutions are a thing of the past.

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Best practices used in arbitration

Before explaining the problem, let’s consider how arbitrage usually aims to improve campaign performance and use budgets wisely.

  1. Audience analysis: this is an obvious rule that is nevertheless often neglected, and ineffective channels and/or creatives for advertising are chosen.
  2. Testing creatives: The same creative cannot work endlessly. There is no template or universal solution. You need to try different options and constantly evaluate their conversion rate.
  3. Optimize by Metrics: ROI and LTV should always be your best friends, and you should only make budget and campaign decisions based on them.
  4. Use of automation tools: almost all tasks, like managing bids and budgets, can be automated.
  5. Working with payment solutions: Your choice should fully meet your needs. In addition, transaction security must be a key factor.

Payment arbitration problems and their solutions

Now let's talk about the main problems.

1. Blocking accounts and cards

This is perhaps the most common problem in arbitrage, especially on platforms such as Facebook and Google Ads. There can be many reasons for this, from suspicious transactions to inconsistencies in geolocation and the place where the card was issued.

Solution: Virtual card services almost always provide improved security through secure BINs (Bank Identification Numbers). They significantly reduce the risk of account suspension and ensure smoother transactions on major advertising platforms by increasing trust. Additionally, the ability to quickly release multiple cards with customizable settings, such as geotargeting, allows for greater budget control and seamless campaign management while maintaining high security and operational efficiency.

2. Limited transaction limits

Regular bank cards usually have restrictions on the number of transactions and maximum amounts. Accordingly, large advertising campaigns with huge budgets may not be physically feasible.

Solution: Choosing payment systems with flexible limits, like, e.g. LeadingCards, allows you to use them for campaigns of any size. You determine what limit to set and can control it if necessary.

3. Difficulties with managing budgets

When you work with several advertising accounts and platforms at once, the accuracy of budget management decreases several times. This is because budgets are distributed across different cards or accounts, and as a result, you end up with several errors and overpayments.

Solution: Don’t scatter yourself across several cards, focus your attention on solutions that provide centralized card management. In addition to complete control, you also get a reduction in the likelihood of errors and faster detection when necessary.

4. Lack of operational support

We can talk endlessly about long support responses, but little will change. This is especially true for traditional banking institutions, whose long responses lead to downtime and missed opportunities for companies.

Solution: Consider how the support works and read the reviews when looking for budget management systems. For example, on platforms like LeadingCards, which we mentioned earlier, support works 24/7 and guarantees a quick response if necessary. Even registration occurs through a manager who gives you basic settings and creates an account. Of course, such a service is not available everywhere, but most payment systems pay great importance

5. The need to replenish balances manually

Topping up balances is part of the tedious routine of arbitrage traders, if you work with traditional banks, it comes down to bank opening hours and bureaucratic restrictions.

Solution: When you work with payment platforms, you enter an entire ecosystem with many monetization opportunities.

6. Risks of fraud and data leakage

Using standard cards can often be less secure due to the risk of fraudulent transactions and data leaks. And when you work with large budgets, these risks only grow.

Solution: Modern payment systems in the database are digitalized solutions, which means the issue of security comes first from the very beginning. Authentication involves several levels, all data is encrypted and decentralized, and monitoring systems catch any hacking attempt; all this is usually not found in the classical banking system.

7. Difficulties when working with different currencies and countries

When launching international campaigns, affiliates often encounter problems with currency conversion, delays in making payments, and additional commissions. All this leads to a decrease in the profitability of advertising campaigns.

Solution: Payment services are designed to provide services to different geographies, which do not affect commissions or other additional expenses. That is, you work in one place with different geographies, without suffering from constant concerts and problems with their management.

Conclusion

Most problems in arbitration, in one way or another, rest on the peculiarities of traditional banking systems. Various commissions and restrictions add headaches and costs to arbitrators. By giving preference to payment systems, you can manage budgets, avoid blocking, and receive prompt support 24/7. This is probably the most optimal solution for arbitrageurs and media buyers, as it helps them effectively and safely pay for advertising campaigns. Try registering in any of these systems, for example, in the most popular among media buyers - LeadingCards, and you can change the game's rules for your campaigns!

  • 21.08.2024
  • 0
  • 268
  • 16:00

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